The Power of the IPG Mediabrands Family
With access to IPG’s global media assets, MPC has a comprehensive understanding of the media landscape and can offer clients media-related services (such as ad-serving) at IPG-negotiated rates.
A Multi-Channel Offering
Offline and online media are planned together to realize synergies. A single client-dedicated team is responsible for evaluating how all media work together. Programs are executed by specialists in TV, digital, and promotional print.
Media Research
We tap all key resources, including Nielsen, Arbitron, Kantar, MRI, and Simmons, to help us determine the best media channels to reach each target audience. Along with syndicated research, we utilize empirical data from our direct response clients to optimize our media placements.
TV Media Buying
Our buyers are cross-trained in both general advertising and direct response buying. This allows us to provide substantial savings to our clients and optimize our media delivery for cable, spot, and syndicated TV.
Media Tracking
We track media performance through a closed-loop, end-to-end, buying and tracking system. The system houses all information from buys to billing, and provides the most timely and detailed tracking of results. This enhanced technology platform allows us to quickly optimize each campaign.
Analytics
We analyze media performance against each client’s goals, whether they encompass brand awareness, behavioral metrics, or both. Our partnership depends on MPC’s success in meeting these goals.