SVP, Managing Director
Matt brings more than 19 years of expertise to Media Partnership. Since he stepped into his leadership role in 2007, Tempur-Pedic, Goody, USAA, and the Centers for Medicare and Medicaid Services, among others, have turned to MPC for its unique brand of optimized media solutions.
Along with leading clients, Matt has brought industry distinction to Media Partnership. In 2011, a multimedia campaign that he and his team developed for Chobani catapulted the Greek yogurt dark horse to the nation’s No. 1 yogurt spot. Media Partnership, along with sister creative agency Gotham, won an Effie Award for the campaign’s effectiveness.
In 2010, Matt also led the team that introduced INOA, the first permanent, ammonia-free hair color by L’Oréal Professionnel, in the U.S. Utilizing a mix of television, print, digital and celebrity partnerships, MPC increased the brand’s distribution in elite salons by 175%.
An IPG veteran, Matt joined MPC from ID Media, where he oversaw Verizon and Fujifilm. Prior to that, Matt was VP, Account Director at Draft Worldwide, and Associate Media Director at sister agency Ammirati & Puris. In these roles, he developed direct and general advertising campaigns for companies including HP (Compaq), UPS, LEGO, Ameritech and OnStar, General Motors’ in-vehicle communications subsidiary.
Matt graduated from St. Lawrence University with a B.A. in Psychology and English. He lives in Wilton, CT with his wife and two sons.