Amy Bytell
Associate Media Strategy Director
Amy supervises the media planning and buying of accounts including Tempur-Pedic, Aetna, L’Oreal, USAA, DestinationXL and Gentiva. Since joining Media Partnership in 2011, she has worked on several key initiatives. She was part of the team that helped rebrand Classmates.com as MemoryLane.com, launch the new Mobile Broadband product for NetZero and works to help build the DestinationXL brand for Casual Male Retail Group.
Prior to joining Media Partnership, Amy managed media spending for Sokolove Law where she oversaw an annual budget of $20 million for national and local efforts. She served as the legal services marketing firm’s primary liaison with media buying agencies, working in conjunction with the latter to secure advertising revenue among law firm clients. She increased business by launching the company’s first business-to-business campaign targeting law firms via strategic buys placed in media channels such as industry trade publications. She also grew clients’ ad budgets by 21 percent and boosted lead volume for Sokolove by 55 percent. Other notable firsts include spearheading a multimillion dollar asbestos litigation campaign that represented more than half of the company’s revenue.
Amy graduated from the University of Connecticut with a B.S. in Business Administration. She currently resides in Milford CT.